Perspectives

2721 Articles

A person happily jumps toward a soaring red balloon, embodying positive thinking in PR

Positive Thinking & PR: 5 Suggestions & Concepts

June 17, 2010

A distressed broken ship at sea illustrates corporate reputation management gone wrong

Avoiding Crisis Management: 7 PR Tips From Blackwater to Main St.

June 11, 2010

A magnifying glass over a circuit board, symbolizing technology's influence on PR trends

Technology Trends to Strengthen PR

June 8, 2010

A person looks frustrated by the complexities and misunderstandings of public relations work

THE CHALLENGES OF PUBLIC RELATIONS

June 7, 2010

A tightrope walker carefully balances; the image reflects the delicate balance of social media relations

SOCIAL MEDIA RELATION SINNERS OR WINNERS?

June 3, 2010

A skunk amidst networking attendees, symbolizing the negativity that can arise

“NO SKUNKING: SPRAYING OF NEGATIVITY”

May 13, 2010

Editorial illustration for the article "RANDOM PR MUSINGS"

RANDOM PR MUSINGS

May 10, 2010

A person reading a newspaper, highlighting the intersection of PR and legal strategy

READING THE PAPERS THROUGH THE EYES OF A PR PRO: INFLUENCING THE COURT OF LAW & THE COURT OF PUBLIC OPINION

April 30, 2010

A diverse group of professionals collaborating to brainstorm and strategize

Speciality Agencies: Why ALL PR Companies Need to Rethink their Approach

May 14, 2007

BRAND POSITIONING & PUBLIC RELATIONS

April 11, 2007

Social media icons obscure their identities while shaping youth culture from behind a screen

The Faceless Influencer

March 2, 2007

Ronn Torossian, CEO of 5WPR, stands confidently, discussed in his PR Week feature

Ronn Torossian Feature in PR Week

February 19, 2007