Perspectives

The gambling industry spends billions on ads but underinvests in trust, with just 2.3% going to PR and earned media.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

A new 5WPR study shows gaming brands prioritize reach over credibility, underinvesting in PR, earned media, and trust.

New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.

Learn how to write bylines that editors actually publish. Discover proven strategies for crafting pitches, meeting editorial standards, and selecting topics that maximize acceptance rates for new contributors.

Learn how to craft breaking news pitches that journalists actually open with newsworthy angles, urgent subject lines, and data-backed hooks for same-day coverage.

Learn how to handle negative press coverage with proven strategies for crisis response planning, early detection, message crafting, and reputation repair.

Discover essential media training techniques for first-time spokespeople to master core messages, redirect questions, conduct mock interviews and build confidence.

Learn how to build a crisis communication plan with scenario mapping and response templates. Discover essential steps for protecting your reputation during emergencies.

Learn how to turn data studies into press coverage with proven techniques for crafting headlines, designing surveys, and pitching findings that journalists want to cover.

Learn how to transform CEO strategic visions into media coverage that journalists want to write. Discover tactics for building newsworthy narratives and targeting reporters.