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The Shifting in Brand-Influencer Relationships

October 11, 2019

Influencers collaborating with brands, reaching a wider audience through social media marketing

Working with Influencers to Boost Marketing Reach

October 10, 2019

Person standing in front of a giant question mark, representing understanding marketing audience

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

September 13, 2019

Fake influencers with their audience represented by a graph of declining engagement

Is the Influencer Era Over? The Rise of Fake Followers

September 4, 2019

Digital marketer finds balance and escapes the constant digital buzz for relaxation

How Digital Marketers Can Unplug in a Plugged-In World

August 29, 2019

Freelance marketing professional strategizing client acquisition with laptop and notes

Attracting New Clients as a Freelance Marketing Professional

July 26, 2019

Marketer studies data displaying the latest trends on multiple screens

How to Stay Current on Marketing Trends

June 13, 2019

A woman in a blazer and glasses smiles, discussing PR strategies with colleagues

A Guide to Breaking into the PR Industry

May 6, 2019

Woman strategically placing chess pieces on a board, adapting to market trends

Capitalize Marketing Strategy for Trends without Losing the Long Game

April 29, 2019

Luxury goods displayed as exclusive items to entice discerning high-end consumers

Selling Exclusivity: Marketing to Finicky Consumers

April 29, 2019

Desktop workspace with laptop, coffee, and notebooks, showcasing modern PR tools and skills

4 Modern PR Skills Worth Mastering

February 27, 2019

AI transforming public relations landscape, enhancing strategies and communication efforts

Does Artificial Intelligence Have a Place in Public Relations?

February 25, 2019