Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in Central Park before a quick steam at the gym. •     8:30 AM – Breakfast meeting. I remembered en route why I never leave my office during the dreaded UN Week in NYC – horrible traffic. We discussed China-US economies and ongoing PR/communications plans. •     Mid-Morning – Met with 5WPR client, Limelight Marketplace’s CEO. This is a client for whom I am really very, very proud of the work we have been able to accomplish – regular top-tier coverage. We walked the space and reviewed ongoing activities and campaigns. Enjoyed the time. •     12:00 PM – Returned to office for a sit-down and a quick bite with a new employee. •     12:30 PM – Returned a few media and client calls. Returned emails, strategized with a team regarding a client. •     2:30 PM – New Business Meeting. It was exciting; my team presented a great plan and it was an ideal fit. I hope and think that we will get the client. •     5:00 PM – Met with an attorney who called last night with a crisis PR communications project. We were hired 30 minutes into the meeting, and that let out around 7:45. Communication is a ‘round-the-clock’ challenge to a large organization. Now, 10:15 PM, and I’m still at my desk finishing up some internal paperwork. I’m tired but loving my work. And to think, wow, we actually get paid (well) for this … work? Ronn Torossian 5WPR Read more from Ronn Torossian: Ronn Torossian on Facebook Ronn Torossian on Medium Ronn Torossian on LinkedIn 5WPR, Public Relations Insights & PR Firm Ronn Torossian on Business Insider