Public Relations

New research reveals gaps in PR education, highlighting why graduates aren’t prepared for today’s industry demands.

New AI Visibility Index shows how ChatGPT and AI search are reshaping patient discovery in medical aesthetics.

AI platforms now prioritize expert sources over influencers, reshaping beauty discovery and brand visibility.

Israel ranks #1 in AI adoption, with 95% of tech workers using AI tools—offering key lessons for founders worldwide.

Israeli tech companies drive billions in Florida’s economy, with strong growth fueled by sector strength and business climate.

Learn how to craft breaking news pitches that journalists actually open with newsworthy angles, urgent subject lines, and data-backed hooks for same-day coverage.

Discover essential media training techniques for first-time spokespeople to master core messages, redirect questions, conduct mock interviews and build confidence.

Learn how to turn data studies into press coverage with proven techniques for crafting headlines, designing surveys, and pitching findings that journalists want to cover.

Learn how to repurpose media coverage across social media, websites, email and paid ads to multiply reach, boost credibility and generate more leads from PR wins.