style guide[/caption]
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves in embarrassing and even controversial situations.
KFC recently ran into a hailstorm of criticism for its “finger-lickin’ good” campaign during the pandemic. Although the slogan predated COVID-19 and started in the 1950s, the brand wisely suspended airing those commercials.
Unfortunately, it wasn’t KFC’s only faux pas. That same slogan was translated when the firm expanded its market to China in the late 1980s and came out to mean “eat your fingers off.” What may have helped avoid embarrassment or controversy is a brand style guide.
Who Needs a Style Guide?
[caption id="attachment_30543" align="aligncenter" width="1350"] style guide[/caption]
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves in embarrassing and even controversial situations.
KFC recently ran into a hailstorm of criticism for its “finger-lickin’ good” campaign during the pandemic. Although the slogan predated COVID-19 and started in the 1950s, the brand wisely suspended airing those commercials.
Unfortunately, it wasn’t KFC’s only faux pas. That same slogan was translated when the firm expanded its market to China in the late 1980s and came out to mean “eat your fingers off.” What may have helped avoid embarrassment or controversy is a brand style guide.
style guide[/caption]
Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves in embarrassing and even controversial situations.
KFC recently ran into a hailstorm of criticism for its “finger-lickin’ good” campaign during the pandemic. Although the slogan predated COVID-19 and started in the 1950s, the brand wisely suspended airing those commercials.
Unfortunately, it wasn’t KFC’s only faux pas. That same slogan was translated when the firm expanded its market to China in the late 1980s and came out to mean “eat your fingers off.” What may have helped avoid embarrassment or controversy is a brand style guide.