For Immediate Release book by 5WPR CEO Ronn Torossian I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there. A column I posted there today had my summer reading which I wanted to share:
  • “Reputation Rules: Strategies for Building Your Company's Most Valuable Asset” by Daniel Diermeier – Book spoke about the vast importance of reputation and is vital reading for anyone wanting to work at a PR Agency, marketing or I believe any business.  Just great reading.
  • “The Big Short: Inside the Doomsday Machine” by Michael Lewis – Great business book with a unique vantage point on who – and the personalities – responsible for much of the recent financial and economic crisis in the world.
  • “Confessions of an Advertising Man” by advertising legend David Ogilvy – which I read at least 1x a year and always enjoy it.  A must read.
Am super excited about the release in in mid-October of my 1st book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, which is available at Barnes and Noble. Owning a NY PR Firm its necessary to always be reading and I enjoy it. Ronn Torossian is the CEO of 5WPR, a Top 25 U.S. PR Agency.   Read more from Ronn Torossian: Ronn Torossian on Facebook Ronn Torossian on Medium Ronn Torossian on LinkedIn 5WPR, Public Relations Insights & PR Firm Ronn Torossian on Business Insider