142,000 millionaires are relocating internationally in 2025. That is a record. It is also the single most consequential demographic fact for every brand I serve.
I have been in public relations for more than twenty years. I have watched wealth migration trends the entire time. What is happening in 2025 is different — both in scale and in direction — from anything I have seen. The United Kingdom is losing wealth at a rate no country has ever lost it. The United Arab Emirates is absorbing wealth faster than any hub has in modern memory. Miami has become an institutional financial center while most of the industry was not paying attention. A new class of crypto wealth — 241,700 millionaires strong, 94% of them under 40 — has appeared, with its own destinations, its own media diet, and its own expectations.
This week, 5W Public Relations published The Haute Jets Wealth Migration Report with our partner Haute Jets. Fifty pages, 40+ linked sources, every claim traceable. It is the map for anyone in luxury, finance, real estate, or private aviation trying to plan for 2026.
Three observations stand out to me.
First: the UK's WEXIT is not a tax story. It is a crisis communications story.
The United Kingdom is projected to lose 16,500 millionaires this year. That is the largest single-year millionaire exodus from any country in the decade Henley & Partners has been tracking this data. The combined wealth departing is estimated at $91.8 billion.
Every one of those 16,500 families had a UK bank, a UK law firm, a UK family office, a UK concierge service, UK memberships, UK schools for their children, and a UK media diet. When they move, most of those relationships sever. The new jurisdiction has its own providers. Every professional services firm in London with more than a modest UK private client book is now running a crisis — whether they are framing it that way or not.
The firms that will lose the least in this transition are the ones that treated it as a communications challenge 18 months ago, not a tax story.
Second: Miami is Wall Street South. This is real.
When Citadel moved its global headquarters from Chicago to Miami in 2022, a lot of people in New York treated it as a single billionaire's preference. Three years later, Ken Griffin is building a $2.5 billion Norman Foster-designed tower on Brickell Bay. Thoma Bravo, Point72, Elliott Management, Apollo, Starwood Capital, Blackstone, and Banco Santander have all committed meaningful Miami operations. Miami Alts Week now draws 6,000 attendees annually. Miami's millionaire population is up 50% over the past decade.
New York is still the financial capital of the country. But Miami is closing the gap at a rate that changes every assumption about where wealthy American audiences live, work, consume media, and attend events. Every PR plan I see for a luxury or financial services client needs a Miami weighting it does not currently have.
Third: the crypto wealth class is not a niche. It is a new core audience.
241,700 individuals now hold more than $1 million in cryptocurrency. That is a 40% increase in a single year. 145,100 are Bitcoin millionaires. 450 hold over $100 million. 36 are crypto billionaires. 94% of this population is under 40.
This demographic does not behave like traditional HNWIs. They do not respond to traditional private banking relationships. They relocate based on tax structure — Dubai, Singapore, Portugal, Switzerland, Puerto Rico. They fly private at increasing rates. Royal Jet in Dubai specifically flagged young crypto millionaires as a growth segment. And almost no brand serving wealthy audiences today has a strategy for reaching them.
That is a mistake. The crypto wealth class is approximately the size of the entire ultra-high-net-worth class from a decade ago. Ignoring it is a choice.
Read the report
The full 50-page research report is free, with no registration required. Read it here.
If you work in any category that touches wealthy audiences — luxury, financial services, real estate, private aviation, hospitality, wealth management — this is the audience map you need for 2026.