brands[/caption]
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.”
Since then and largely due to the pandemic, those values rank even higher today and it’s important for brands to not only value, but also foster excellent relations with their customers.
Customer trust became even more important during the pandemic. A growing number of consumers also said they were not adverse to switching brands if they didn’t agree with the company’s values. As in close personal relationships, trust, too, is the foundation of success. It’s particularly important today that brands exhibit authenticity, candor, and transparency.
These shared values build a strong and loyal customer base. Brands like Nike, Ben & Jerry’s and Patagonia have successfully stuck to their core values for years and built a growing and loyal following. When brands mirror their target audience, they perpetuate the old saying about birds of a feather flocking together to foster an environment of togetherness. The key is getting to know and understand the audience and building a sense of community for both brand and customers.
Brands: Loved or Left
[caption id="attachment_30641" align="aligncenter" width="1000"] brands[/caption]
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.”
Since then and largely due to the pandemic, those values rank even higher today and it’s important for brands to not only value, but also foster excellent relations with their customers.
Customer trust became even more important during the pandemic. A growing number of consumers also said they were not adverse to switching brands if they didn’t agree with the company’s values. As in close personal relationships, trust, too, is the foundation of success. It’s particularly important today that brands exhibit authenticity, candor, and transparency.
These shared values build a strong and loyal customer base. Brands like Nike, Ben & Jerry’s and Patagonia have successfully stuck to their core values for years and built a growing and loyal following. When brands mirror their target audience, they perpetuate the old saying about birds of a feather flocking together to foster an environment of togetherness. The key is getting to know and understand the audience and building a sense of community for both brand and customers.
brands[/caption]
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.”
Since then and largely due to the pandemic, those values rank even higher today and it’s important for brands to not only value, but also foster excellent relations with their customers.
Customer trust became even more important during the pandemic. A growing number of consumers also said they were not adverse to switching brands if they didn’t agree with the company’s values. As in close personal relationships, trust, too, is the foundation of success. It’s particularly important today that brands exhibit authenticity, candor, and transparency.
These shared values build a strong and loyal customer base. Brands like Nike, Ben & Jerry’s and Patagonia have successfully stuck to their core values for years and built a growing and loyal following. When brands mirror their target audience, they perpetuate the old saying about birds of a feather flocking together to foster an environment of togetherness. The key is getting to know and understand the audience and building a sense of community for both brand and customers.