We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.
Better still, when set up properly, the end user themselves is the one who invites the push notifications, whether it’s a reminder, a limited time offer, or a special deal for ‘insiders’ or ‘members.’
Of course, as with most technology, there is a flip side that can turn your business building connection into an annoyance that damages your brand. They key is finding the right mix of message and frequency that will engage your customers without aggravating them.
“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices
We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.
Better still, when set up properly, the end user themselves is the one who invites the push notifications, whether it’s a reminder, a limited time offer, or a special deal for ‘insiders’ or ‘members.’
Of course, as with most technology, there is a flip side that can turn your business building connection into an annoyance that damages your brand. They key is finding the right mix of message and frequency that will engage your customers without aggravating them.