testing[/caption]
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”
In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.
Surveys, focus groups, and A/B tests have been valuable tools in the effort, but one of the latest tools, creative testing, maybe even more helpful for brands that advertise on social media.
Creative testing is somewhat of a hybrid in that it takes elements of A/B and multivariate testing and blends in pictures and video. A side benefit is that it also helps break down some silos because its success requires close teamwork between a brand’s creative and marketing teams.
Past articles have extolled the popularity of pictures and video on social media, but their appeal can vary depending upon a brand’s audience. One way to determine which is trendier with a small budget is to run tests organically before deciding.
A highly popular picture or video can sometimes provide a strong enough case to lobby for an increase in the social media budget.
Another avenue into paid social media is boosting, a strategy like news feed ads. Paying a social media platform to amplify coverage by appearing on one or more of the following – current followers, targeted audiences, and/or recommended audiences - can generate a lot more exposure.
Regardless of the route a brand takes, marketers need to track and learn from the experience.
It takes a bit more effort, but organizing posts with tags is invaluable in gathering data and gaining better insights into customer behavior and preferences.
Creative Testing Delivers
[caption id="attachment_30532" align="aligncenter" width="1350"] testing[/caption]
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”
In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.
Surveys, focus groups, and A/B tests have been valuable tools in the effort, but one of the latest tools, creative testing, maybe even more helpful for brands that advertise on social media.
Creative testing is somewhat of a hybrid in that it takes elements of A/B and multivariate testing and blends in pictures and video. A side benefit is that it also helps break down some silos because its success requires close teamwork between a brand’s creative and marketing teams.
Past articles have extolled the popularity of pictures and video on social media, but their appeal can vary depending upon a brand’s audience. One way to determine which is trendier with a small budget is to run tests organically before deciding.
A highly popular picture or video can sometimes provide a strong enough case to lobby for an increase in the social media budget.
Another avenue into paid social media is boosting, a strategy like news feed ads. Paying a social media platform to amplify coverage by appearing on one or more of the following – current followers, targeted audiences, and/or recommended audiences - can generate a lot more exposure.
Regardless of the route a brand takes, marketers need to track and learn from the experience.
It takes a bit more effort, but organizing posts with tags is invaluable in gathering data and gaining better insights into customer behavior and preferences.
testing[/caption]
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”
In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important.
Surveys, focus groups, and A/B tests have been valuable tools in the effort, but one of the latest tools, creative testing, maybe even more helpful for brands that advertise on social media.
Creative testing is somewhat of a hybrid in that it takes elements of A/B and multivariate testing and blends in pictures and video. A side benefit is that it also helps break down some silos because its success requires close teamwork between a brand’s creative and marketing teams.
Past articles have extolled the popularity of pictures and video on social media, but their appeal can vary depending upon a brand’s audience. One way to determine which is trendier with a small budget is to run tests organically before deciding.
A highly popular picture or video can sometimes provide a strong enough case to lobby for an increase in the social media budget.
Another avenue into paid social media is boosting, a strategy like news feed ads. Paying a social media platform to amplify coverage by appearing on one or more of the following – current followers, targeted audiences, and/or recommended audiences - can generate a lot more exposure.
Regardless of the route a brand takes, marketers need to track and learn from the experience.
It takes a bit more effort, but organizing posts with tags is invaluable in gathering data and gaining better insights into customer behavior and preferences.