Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.
Some of the findings were anticipated and, as such, were not surprising. Responses like wishing to keep up with the continuously evolving landscape as well as keeping up with and adopting the latest technology were no surprise. Both interests had been discovered and documented in other, earlier studies.
While previous surveys have documented the social consciousness of Gen Zers, what’s new here is the extent to which they would support a brand that listens to them. 82% told researchers they would be more likely to patronize a company that actually listened to their feedback - positive or negative - and then responded to them with changes.
Brand action social media insight is becoming increasingly important as consumers, particularly the younger ones, expect brands to not only listen and pay attention to them, but also react and respond accordingly. Companies that view consumer feedback as open-door opportunities may discover a good foundation in which to foster positive and potentially lasting relationships with Gen Z consumers.
Gen Z Marketing
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.
Some of the findings were anticipated and, as such, were not surprising. Responses like wishing to keep up with the continuously evolving landscape as well as keeping up with and adopting the latest technology were no surprise. Both interests had been discovered and documented in other, earlier studies.
While previous surveys have documented the social consciousness of Gen Zers, what’s new here is the extent to which they would support a brand that listens to them. 82% told researchers they would be more likely to patronize a company that actually listened to their feedback - positive or negative - and then responded to them with changes.
Brand action social media insight is becoming increasingly important as consumers, particularly the younger ones, expect brands to not only listen and pay attention to them, but also react and respond accordingly. Companies that view consumer feedback as open-door opportunities may discover a good foundation in which to foster positive and potentially lasting relationships with Gen Z consumers.