Perspectives

2721 Articles

People collaborating on laptops, discussing social media strategy, building ambassador programs

5 Tips for Building Social Media Ambassador Programs

August 9, 2016

Modern technology tools impacting corporate PR strategies and digital communication channels

Four Ways Technology Affects How Companies Do PR

August 8, 2016

Chris Burch smiling before a brightly lit background at an event

Chris Burch: Things Should be Magical

August 5, 2016

Legal documents and gavels symbolizing the Anthem-Cigna merger lawsuit and its industry impact

Anthem ready to dig heels in

August 1, 2016

A retro television displaying classic Netflix content on a patterned background

Netflix doubles down on nostalgia

August 1, 2016

Harvard Business Review magazine resting on an open book and coffee

Tips From Harvard Business Review

July 27, 2016

Three pairs of Skechers sneakers are lined up to discuss their lagging sales

Skechers PR Problem Has Lagging Sales

July 27, 2016

A collage of smiling self-made billionaires, symbolizing American entrepreneurship and success

Chris Burch, Bill Gates & America’s Inspiring Self-Made Billionaires

July 21, 2016

A CEO speaks into microphones, emphasizing the importance of media preparedness for executives

Executives and CEOs Should Be Current on Media Training

July 19, 2016

Data security measures represented by a digital lock on a credit card payment terminal

Nearly 1/5th of Wendy’s Locations in North America Have Been Hacked

July 13, 2016

People using smartphones to connect and share information during an emergency

Using Social Media During a Crisis

July 13, 2016

Justin Timberlake on stage, mic in hand, after his public apology

Why Justin Timberlake Offered a Public Apology

July 7, 2016