Perspectives

2721 Articles

Influencer calmly navigates a PR crisis, demonstrating effective digital management strategies

Crisis Management for Influencers

July 5, 2016

NBA draft stage with logos, bright lights, and an empty podium

PR Winners and Losers in the NBA Draft

June 29, 2016

Rio's Olympic rings, viewed over the city skyline, symbolizing potential challenges and preparations

How Rio Should Prepare If the Olympics Flop

June 29, 2016

Dunkin' Donuts customer uses a smartphone to place a mobile order for coffee and donuts

Dunkin Donuts App Launches Mobile Ordering

June 29, 2016

How Inconsistent Messaging Can Kill Your Brand

June 17, 2016

Customer service agent skillfully responding to a customer's comment on a laptop screen

Responding to Viral Customers to Benefit your Brand

June 17, 2016

**Alt text:** Hands pointing at a document, symbolizing criticism of delayed FDA food safety recalls

FDA Criticized Over Recall Timeline

June 14, 2016

A diverse team of professionals collaboratively working on a digital marketing campaign

The Perfect Marriage Between Public Relations and Social Media Advertising

June 14, 2016

Digital marketing strategies, including social media, SEO, and email, are revolutionizing advertising

How Digital Marketing is Dominating Advertising

June 8, 2016

Laremy Tunsil's gas mask video, a public relations crisis on NFL draft night

What the Tunsil Gasmask Disaster Teaches Us about Crisis PR

June 3, 2016

Instagram Logo Re-Design: #Win, #Fail, or #Draw?

May 31, 2016

Speaker on stage looking nervous, avoiding eye contact, mic in hand, presentation slides

The Top Public Speaking Missteps and How to Avoid Them

May 31, 2016