Perspectives

2721 Articles

Child holds cup of discolored water, symbolizing Flint's ongoing water crisis

Flint crisis has national PR ramifications

March 7, 2016

Barilla pasta dishes being served, emphasizing pasta as a healthy Mediterranean diet option

Barilla pushing pasta as a healthy alternative

March 7, 2016

Collaborating professionals strategize public relations, brainstorming innovative communication methods and media outreach

New Approaches to Public Relations

March 2, 2016

Netflix

Netflix continues to produce winners

February 29, 2016

Maricopa County's iPhone ban reflects the political fallout of the Apple-FBI privacy debate

Maricopa County says no more iPhones

February 29, 2016

Astronauts gazing at Earth from space, illustrating the reality of space tourism

Intergalactic PR: Space Tourism Become a Reality

February 22, 2016

Harper Lee, author photo, 1960s with typewriter, a literary figure

Harper Lee and the PR of legacy

February 22, 2016

Energetic entrepreneur in a dynamic workshop, showcasing passion in their business endeavors

Unleash your Passion in your Business

February 16, 2016

Young football players on the field, illustrating new scrutiny in youth sports

Youth Football Facing New Scrutiny

February 16, 2016

Empty Macy's store front in a deserted mall corridor, signaling retail decline

Does Macy’s closing signal the end of malls?

February 8, 2016

Protecting yourself from mosquitoes while traveling to Zika-prone regions

Flying into Zika…or not

February 8, 2016

Celebrity endorsement of products, highlighting both opportunities and risks

The Promise and Peril of Using Celebrity Spokespeople

February 4, 2016