Perspectives

2721 Articles

Two friends laughing and chatting during a Super Bowl party commercial break

Communications Strategies to Bypass the Super Bowl

February 2, 2016

Peyton Manning and Cam Newton, iconic NFL quarterbacks, face off as Super Bowl rivals

Who’s better: Cam or Peyton?

February 1, 2016

Debate stage with two podiums, spotlights on an empty stage awaiting candidates

Free Media versus Paid Media Takes Center Stage in Presidential Race

January 27, 2016

Political leaders in a heated debate, managing a communications crisis

CRISIS MANAGEMENT FOR POLITICAL COMMUNICATIONS

January 25, 2016

Jamie Foxx providing aid to man in serious car accident

Jamie Foxx Rescues Driver

January 25, 2016

A woman holds a megaphone to amplify her voice to a crowd

TAKE PAINS TO INFLUENCE THE INFLUENCERS

January 22, 2016

Person on laptop engaged with social media, enhancing modern media relations strategies

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

January 21, 2016

An illustrated character in a suit stands on steps labeled "Leadership" and "Foursquare

Foursquare Tries New Leadership

January 19, 2016

Mark Zuckerberg speaking at a congressional hearing regarding vaccine misinformation and censorship

Zuckerberg’s vaccine comments ignite a firestorm

January 19, 2016

A public relations team quickly responding to a crisis with a megaphone

When to use Rapid Response in PR?

January 14, 2016

A person watches streaming video on a tablet while ignoring a television

Digital Video to Kill TV by 2020?

January 11, 2016

Phone screen displaying a text message marketing campaign with engaging content and CTA

Using SMS Text Messaging Within Your Marketing Campaign

January 8, 2016