Perspectives

2721 Articles

A woman in yoga pants crosses her legs while holding a phone in front of her

Yoga Pants Maker’s Apology Rings Hollow

November 22, 2013

A student studies online, illustrating how remote learning is transforming higher education

Paging Dr. Web? Get your doctorate online

October 25, 2013

Starbucks coffee cups next to pastries, discussing the company's planned expansion into food items

Will Starbucks expansion pay off?

October 23, 2013

When Rebranding Opens a Door

October 9, 2013

A broken pasta noodle, illustrating how a PR crisis can shatter a company's reputation

When “Oops” Doesn’t Work

October 8, 2013

A person scrolls on a phone, easily engaging with social media daily

Social Media Every Day The Easy Way

September 25, 2013

Businessman Ronn Torossian speaks, explaining why price isn't the only factor for success

Ronn Torossian: When It’s Not About Price

September 18, 2013

Ronn Torossian shares essential PR strategies for small businesses navigating a challenging economy

PR Tips When Starting a Small Business From Ronn Torossian

September 16, 2013

Dynamic video footage demonstrating why video marketing is a powerful tool for PR success

Three Ways Video Can Make Your PR POP

September 10, 2013

Hand holding a smartphone against a digital background, illustrating mobile device marketing changes

A New Wrinkle In Mobile Device Marketing

September 4, 2013

Olympic rings symbolize global unity, a look into the public relations of the Games

Ronn Torossian: The Olympics and International Public Relations

September 3, 2013

Ben Affleck in the Batman cowl, a controversial casting choice for the superhero movie

How Can Affleck Prove “He’s Batman”

August 28, 2013