Perspectives

2721 Articles

Carnival Cruise: Even the Best Crisis PR Firm Can’t Help If Your Ships Keep Breaking

March 18, 2013

Ronn Torossian, founder and CEO of 5WPR, shares key tips from his public relations book

PR Firm CEO Ronn Torossian offers Tips

March 8, 2013

Ronn Torossian, founder of 5WPR, navigates his demanding New York City workday

5WPR: A Day in the Life of Ronn Torossian

February 11, 2013

Ronn Torossian, author of "For Immediate Release," shares his vivid Super Bowl experiences in New Orleans

Ronn Torossian Shares Super Bowl Experiences

February 4, 2013

Former NYC Mayor Ed Koch, a beloved, candid, and iconic New Yorker

Rest In Peace: The Great Ed Koch

February 4, 2013

Ronn Torossian, author of "For Immediate Release," offers public relations advice from his book

5WPR CEO Ronn Torossian Shares Tips From His Book

January 24, 2013

A media-frenzied crowd watches a giant inflatable gorilla, illustrating publicity stunts for marketers

Part 2: Book Tips From Ronn Torossian Book

January 22, 2013

A magnifying glass highlights "Results," emphasizing client success and ROI in PR campaigns

Capitalizing on the Client’s Bottom Line – RESULTS

January 16, 2013

A news chyron shows Katherine Webb, focusing on media attention and Musberger's comments

Leave Brent Musberger Alone

January 9, 2013

A broken trophy amidst news headlines, representing the year's worst PR disasters

The Top Five PR Disasters of 2012 According to 5WPR

December 27, 2012

Joe Lhota, who is likely to run for New York City mayor, appears thoughtful at a press conference

NY PR Firm Says: Be Joe Lhota Not Rick Santorum

December 21, 2012

A military tank with the US flag, symbolizing the ongoing discussion about branding the US military

Ronn Torossian Book Excerpt: Might Makes Right

December 12, 2012