Perspectives

2721 Articles

A man smiles, discussing media engagement rules from his PR book

PR Firm CEO Ronn Torossian Book Excerpt

August 14, 2012

Michael Phelps, in a golf swing, embarking on a reality TV venture

Michael Phelps – Say No To Reality TV!

August 13, 2012

Gold medal athlete holds a bouquet, highlighting the success of Olympic marketing endorsements

Olympic Marketing Sponsorships and Endorsements

August 8, 2012

Three wilted pink roses in a hand, symbolizing the challenges of owning a PR firm

Not Always Roses Owning a PR Firm

August 3, 2012

A man stocks shelves in a stylish supermarket aisle, showcasing products for men

The Man Aisle: 5WPR & Westside Market

July 30, 2012

Batman's iconic symbol overshadowed by a news headline about crisis PR post-shooting

Crisis PR & Batman & Publicity As The Greatest Moral Factor In Life

July 24, 2012

Penn State Football Crisis

Penn State Is In Crisis PR Mode

July 16, 2012

Walmart greeter smiles, embodying personal customer connection and reliable shopping

Part 2 of 2 – Walmart Public Relations

July 12, 2012

The Price Of Success: Media Training And More For Family Members...

July 12, 2012

Public Relations Concept in Word

Public Relations Rules: Don’t Try to Be Something You’re Not

July 10, 2012

for immediate release ronn torossian 5wpr1

Book Excerpt From Public Relations Book “For Immediate Release”

July 5, 2012

Ronn Torossian, PR CEO, shares business advice in a professional cityscape setting

Tips For Success From PR Agency CEO Ronn Torossian

July 3, 2012