Business

336 Articles

A digital hand and human hand almost touching, hinting at AI and reality

Virtual Influencers: Passing Fad or Sign of the Times?

January 13, 2020

Athlete looking distraught after a press conference, highlighting unfortunate sports PR moments

Notable Sports PR Misfires in 2019

January 6, 2020

Mr. Rogers puppet teaches invaluable lessons in empathy for modern CEOs

HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS

January 2, 2020

Distraught woman staring at her Peloton bike represents consumer dissatisfaction and marketing missteps

The Real Problem with Peloton’s Ad

December 16, 2019

A diverse group of people from different backgrounds stand together, united

One Size Fits All

December 12, 2019

A businessperson studies data on a transparent screen, optimizing a digital strategy

Tweaking the Digital Strategy

December 6, 2019

Detailed persona profiles with key demographics and psychographics for effective marketing strategies

Persona: Guide and History of Persona Marketing

December 2, 2019

Crisis for influencers: a murky, turbulent sea ahead for influencer marketing

Is Influencer Marketing In Trouble? How Murky Waters Could Signal Trouble Ahead

November 14, 2019

In the Name of Purpose: What Core Purpose Drives a Business?

November 11, 2019

Human hands working with a robot arm, symbolizing the balance of technology and people

Balancing Automation with the Human Touch

November 7, 2019

Laptop display shows a digital marketing analytics dashboard with charts and graphs

Digital Marketing Success Takes Time: Tracking Progress for the Long Haul

November 4, 2019

Group of diverse, confident professionals networking in a modern, sunlit office space

The New Breed of Aspirational Marketing

October 31, 2019