Business

336 Articles

Person viewing diverse products and ads, considering a purchase

Thinking Like a Consumer Will Win the Marketing Game

September 9, 2019

Fake influencers with their audience represented by a graph of declining engagement

Is the Influencer Era Over? The Rise of Fake Followers

September 4, 2019

Marketers look glumly at a burnt-out marketing strategy on a scorched laptop

What to Do When a Marketing Plan Backfires

August 25, 2019

People in an audience of varying sizes and demographics, illustrating market expansion

Expanding beyond your niche audience

August 4, 2019

A cannabis plant with numerous leaves and buds in a grow room

Preparing for the Legalization of Marijuana

July 31, 2019

Freelance marketing professional strategizing client acquisition with laptop and notes

Attracting New Clients as a Freelance Marketing Professional

July 26, 2019

Customer service representative assisting a customer, highlighting links between service and marketing

What Does Customer Service Have to Do with Marketing?

July 18, 2019

Team leader assessing employee performance with a magnifying glass for a leadership audit

How a Leadership Style Audit Can Transform Workplace Productivity and Morale

July 11, 2019

Dashboard displaying data, charts, and graphs for digital marketing analytics insights

Why Analytics Matter in Digital Marketing

July 7, 2019

A robotic hand pointing to a digital display showing marketing analytics data

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

June 17, 2019

Angry customer confronting a manager about a negative experience in a store

Negative Customer Experience: How to Diffuse the Situation

June 10, 2019

Digital ad retargeting magnets drawing customers back, improving marketing results

Why Retargeting Can Help Improve Marketing Results

June 3, 2019