Business

336 Articles

Woman in hotel lobby on laptop, planning a global public relations campaign

Developing A PR Campaign For International Hotels

July 17, 2018

Colorful sound waves and headphones illustrate creative audio marketing strategies

Three Ways to Integrate Audio into a Marketing Strategy

July 12, 2018

The IHOP Name Change: Crazy Smart, or Just Plain Crazy

July 10, 2018

Digital marketing professional analyzing data, forecasting the future of content strategy

What is the Future of Content Marketing?

June 4, 2018

Diverse creators collaborating on engaging content, showcasing effective influencer outreach

Successful Influencer Marketing Campaigns

May 23, 2018

PR professional talking on phone, analyzing data, and collaborating with colleagues in an office

Is a Career in Public Relations a Desk Job?

March 20, 2018

Screenshot of YouTube's homepage with prominent video thumbnails and search bar

YouTube Vowing to Reduce “Conspiracy” Videos

March 19, 2018

A focused professional stares at a complex problem on a transparent screen

How Far To Push Top Talent

March 15, 2018

Coca-Cola Japan testing Chūhai, a canned alcoholic beverage, for the first time ever

Coke to Try Alcohol in Japan

March 12, 2018

Four practical gadgets, including a webcam and light, for a productive workspace setup

4 Gadgets To Create A More Productive Work Desk

February 22, 2018

Basketball player dribbling during a New York Knicks game

The Marketing Strategy behind the New York Knicks

February 15, 2018

A smiling bag of Arby's food next to its stoic, unamused counterpart

Arby’s Puts a Smile on its Nihilist Counterpart

July 24, 2017