Public Relations

778 Articles

Fake influencers with their audience represented by a graph of declining engagement

Is the Influencer Era Over? The Rise of Fake Followers

September 4, 2019

This is How Brand Marketing Will Thrive in 2020

August 12, 2019

People in an audience of varying sizes and demographics, illustrating market expansion

Expanding beyond your niche audience

August 4, 2019

Customer service representative assisting a customer, highlighting links between service and marketing

What Does Customer Service Have to Do with Marketing?

July 18, 2019

A diverse group of counselors engaged in a training session on crisis assessment

Assessing Potential Crisis Counselors

June 24, 2019

A robotic hand pointing to a digital display showing marketing analytics data

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

June 17, 2019

Marketer studies data displaying the latest trends on multiple screens

How to Stay Current on Marketing Trends

June 13, 2019

Angry customer confronting a manager about a negative experience in a store

Negative Customer Experience: How to Diffuse the Situation

June 10, 2019

Digital ad retargeting magnets drawing customers back, improving marketing results

Why Retargeting Can Help Improve Marketing Results

June 3, 2019

Team brainstorming, diverse people collaborating on creative ideas, colorful sticky notes

Encouraging Creativity Among Marketing Employees

May 16, 2019

Executives brainstorming strategies to connect with everyday target consumers

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

May 13, 2019

Fresh product launch: hand holding smartphone, shopping bags nearby, digital economy focus

Marketing Ideas: ‘New’ Product Marketing?

May 9, 2019