Media Relations

209 Articles
Analyzing web data insights to craft compelling public relations stories and campaigns

Turning Web Traffic Data into PR Hooks

Learn how to transform website analytics into compelling PR stories. Tips for mining traffic data, identifying trends & crafting newsworthy narratives to boost media coverage.

wall st journal

Building Relationships with Trade Journalists

Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage.

Defective product recalls, warning labels, and a red STOP sign

Crafting Media Outreach With Product Roadmaps

Learn how product roadmaps can drive media outreach by communicating company vision, planned features & strategic direction while building credibility as industry leaders

Line graph on computer screen showing search trends over time

Using Google Trends To Find Media Hooks

Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis