How To Host Successful Media Events In A Hybrid World
Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact.
Media Relations
209 Articles
Pitching to National vs Niche Media: A Complete Guide
Learn strategies for pitching to national vs niche media outlets, including audience mapping, pitch customization & relationship building tips for PR success
The Importance of Strong Investor Relations for International Companies in the U.S. Market
Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement
From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe
Learn how real estate PR in Europe misleads through gentrification and greenwashing tactics, and why transparency is crucial for rebuilding trust in property development
SEO and Sustainability: How Digital Marketing Can Drive Environmental Change
Learn how digital marketing and SEO can promote sustainability initiatives and reduce environmental impact while helping eco-friendly brands reach conscious consumers.
Influencer Marketing: Trends, Challenges, and the Future of Social Commerce
Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences.
Mastering the Role of a Digital Media Coordinator: Essential Skills and Responsibilities
Tips to create media buzz during the holidays
What Companies Need to do After Generating Media Coverage
Healthcare and Digital PR
Ignoring Criticism and a Damaging Reputation
